When I first started coaching, I didn’t have a landing page.
I didn’t have a fancy funnel.
And I definitely didn’t have it all figured out.
What I did have was something more important: clarity about who I wanted to help — and how I could help them.
That’s where my first coaching offer was born.
It wasn’t perfect. It evolved. But it worked.
And if you’ve ever thought about turning your knowledge into a service that actually helps people (and pays you to do it), this blog is for you.
Here’s how I built my first coaching offer — step by step — and how you can apply it right now:
1. I Started with One Person in Mind
I didn’t try to speak to “everyone.”
I thought of one real person who needed help — someone who was stuck, just like I had once been.
For me, that meant people who had knowledge to share, but no clear path to turn that knowledge into a book or coaching system.
If you’ve ever said, “I know I can help people, I just don’t know how to package it,” that’s where my offer began.
What you can do:
Think of someone real you’ve helped (or could help).
What did they need? What did you give them?
Now turn that transformation into the heart of your offer.
2. I Defined the Transformation (Not the Time)
At first, I thought coaching meant charging for time.
But I learned quickly — people don’t pay for hours.
They pay for outcomes.
So I got specific:
What changes by the end of working with me?
What problems are solved?
What does success look like?
That became my coaching promise — not “4 calls” or “PDF templates,” but a transformation: We’ll go from idea to structured outline — ready to write, speak, or sell.
What you can do:
Ask: What’s the before-and-after journey your client takes with you?
Make that your headline. Not the features. The result.
3. I Kept It Simple at First
No 10-module course. No 8-page proposal.
My first offer was a conversation:
“Here’s what I do. Here’s how I can help. Here’s what we’ll work on together.”
I offered a short roadmap, clarity, and momentum. That was enough to get people saying yes.
What you can do:
Create a simple “First Offer Framework”:
→ Who it’s for
→ What problem it solves
→ How long it runs
→ What outcome they’ll walk away with
Don’t overcomplicate it. Just help one person — then another — and improve as you go.
4. I Priced for Confidence, Then Adjusted
I started with pricing that made me slightly uncomfortable — but still confident I could deliver.
And with every client I helped, I refined both the offer and the price.
What you can do:
Price your first offer to match the value, not just your comfort zone.
It’s easier to start lower and raise as your confidence (and testimonials) grow.
Remember: a clear offer that delivers real results is worth charging for.
Final Thoughts
If you’re sitting on knowledge that could help others — whether through writing, coaching, or consulting — don’t wait for a perfect offer.
Start with someone you care about.
Design a transformation.
Deliver with heart and structure.
Refine as you go.
That’s how I built my first coaching offer.
And that’s how you can build yours.
